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financial executive magazine: advertising rates
FINANCIAL EXECUTIVE -- 2006 RATE CARD
Four Color |
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Size (inches) |
1x |
3x |
6x |
9x |
12x |
18x |
24x | |
Spread (16¼ x 107/8) |
$14111 |
$13543 |
$13123 |
$12555 |
$12419 |
$11992 |
$11289 | |
Full Page (81/8 x 107/8) |
$7428 |
$7126 |
$6905 |
$6610 |
$6535 |
$6314 |
$5939 | |
2/3 |
$5570 |
$5349 |
$5178 |
$4958 |
$4900 |
$4736 |
$4457 | |
1/2 |
$4457 |
$4282 |
$4145 |
$3964 |
$3918 |
$3787 |
$3566 | |
1/3 |
$2970 |
$2851 |
$2759 |
$2646 |
$2612 |
$2527 |
$2374 | |
10% premium for guaranteed positioning | ||||||||
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Two Color |
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Size (inches) |
1x |
3x |
6x |
9x |
12x |
18x |
24x | |
Spread (16¼ x 107/8) |
$11442 |
$10988 |
$10641 |
$10187 |
$10073 |
$9727 |
$9153 | |
Full Page (81/8 x 107/8) |
$6025 |
$5787 |
$5598 |
$5360 |
$5298 |
$5122 |
$4821 | |
2/3 |
$4520 |
$4339 |
$4202 |
$4020 |
$3975 |
$3839 |
$3617 | |
1/2 |
$3617 |
$3469 |
$3361 |
$3214 |
$3180 |
$3072 |
$2890 | |
1/3 |
$2408 |
$2311 |
$2243 |
$2147 |
$2118 |
$2050 |
$1925 | |
1/6 |
$1324 |
$1272 |
$1231 |
$1181 |
$1164 |
$1125 |
$1062 | |
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Additional Charges for Color |
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Standard 4A or Process Color |
$1008 (per color) |
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Matched Color (PMS) |
$1205 (per color) |
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Black and White |
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Size (inches) |
1x |
3x |
6x |
9x |
12x |
18x |
24x | |
Spread (16¼ x 107/8) |
$10743 |
$10317 |
$9994 |
$9563 |
$9455 |
$9136 |
$8598 | |
Full Page (81/8 x 107/8) |
$5656 |
$5429 |
$5258 |
$5030 |
$4974 |
$4809 |
$4525 | |
2/3 |
$4241 |
$4071 |
$3947 |
$3776 |
$3730 |
$3606 |
$3397 | |
1/2 |
$3397 |
$3259 |
$3157 |
$3020 |
$2987 |
$2885 |
$2714 | |
1/3 |
$2261 |
$2168 |
$2106 |
$2016 |
$1993 |
$1925 |
$1812 | |
1/6 |
$1244 |
$1193 |
$1159 |
$1108 |
$1096 |
$1056 |
$994 | |
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Covers |
1x |
3x |
6x |
9x |
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2nd |
$9877 |
$9408 |
$8944 |
$8495 |
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3rd |
$9408 |
$8944 |
$8495 |
$8029 |
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Back Cover |
$10902 |
$10431 |
$9863 |
$9369 |
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gatefold |
$15570 |
$15035 |
$14557 |
$14042 |
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Additional services |
INSERTS: tip-ins, blow-ins. 100% of the full-page B & W earned rate per page Polybagging, cover tips available. Prices negotiable. |
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Circulation |
20,000 |
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Frequency |
10x |
Magazine is published in the first week of the issue-date month. There are eight single issues and two double issues, January/February and July/August. |
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Don’t wait, contract for the top advertising positions now!! |
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page dimensions | |||||||||||||||||||||||||||
Ad Space Dimensions (.pdf) | |||||||||||||||||||||||||||
Metrics That Matter |
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A 10-year study from Readex Research suggests that where an ad is placed, aside from sought-after cover-position ads, bears little on its effectiveness. Right-page ad placement was just three percentage points higher in total readership scores vs. left page. Similarly, just a two percent differential exists between ads placed in the first third and the last third of a publication. And the study shows a mere three-point drop in reader traffic numbers from the front to the back of a publication. Many of the findings confirm accepted dogma: Spread ads work better than single pages and four-color works better than black and white for awareness and readership.
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